Boutique clothing – An overview

Boutique brands are clothing lines ‘invented’ by independent designers, made in limited quantities and sold in small independent shops called boutiques. Sometimes boutique clothing is made and sold directly by the designers or boot makers. Often these cute outfits are made to order and sometimes the design is quite unique. However, there are several independent girls’ clothing brands that are factory made in larger quantities, sold in stores nationwide, and have broad global audiences.

In the world of faceless conglomerates, boutique clothing offers a great alternative to big names. Persnickety Clothing, Mustard Pie Clothing, Matilda Jane, Giggle Moon and Joy folie Shoes are just a few of these brands.

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The clothing boutique supports local communities and small businesses. These cute outfits are designed by small, often family businesses. They are made in relatively small factories, mostly in the United States, and sold in independent stores. Anything related to boutique children’s clothing supports small businesses and ultimately local communities. When shopping in a store, buy local. Even when you shop online, you typically buy from small, family-owned e-commerce businesses in the United States.

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When it comes to boutique clothing, quality comes before quantity. Independent designers maintain close contact with retailers and the end users of their products. They take feedback and suggestions seriously and make quality and comfort important parts of their design. There’s a good reason for that. Without the huge marketing budgets of big brands, boutique brands rely on word of mouth as their primary marketing tool. In the world of social media, positive feedback is critical to the survival and growth of independent children’s wear brands.

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