According to Online shoppers guide, one reason Black Friday 2012 sales were down from previous years is that many shoppers skipped the line and shopped online. A similar report showed that Cyber Monday purchases increased by 15% in the same year compared to previous years. These reports show that many shoppers shop online.
Many people hesitate to shop online, especially when buying clothes online. Their reason is that they prefer to wear the garment first to make sure it fits them well before they can take the dress or garment home. That is certainly a very good reason. For all the conveniences of e-commerce, online buyers purchase any product in good faith that the description of each product is “as is”. Online retailers, especially online clothing store owners, make a conscious effort to ensure that every online shopper who makes a purchase from their online store has a great shopping experience.
Use size charts to choose dress sizes
In addition to providing information about the colors and sizes of each garment, online retailers post size charts for each garment they sell. These size charts help customers determine the size of the clothing they are purchasing.
Online shoppers have access to a variety of styles and designs
One of the advantages of online clothing store is that online shoppers are “the whole world like a mall”. The buyer can choose from different stores and also from different designs and styles. There are many new designs and styles of clothing that may not be readily available in stores in a person’s immediate area, but online shoppers can use these products from the comfort of their own homes.
Online shoppers save money and time
Besides convenience, the most attractive items for online shopping are the low prices of most clothing items purchased online. Every online shopper benefits from the low price they pay for almost all clothing items purchased online compared to prices for the same clothing items purchased in physical stores.